Noble Coffee owners Jerod Rennie (left) and Caleb Peterson and barista Kelle McFarland conduct an olfactory comparison test on 8 different blends of beans. Noble opened slightly over a year ago and has been a popular java destination and hangout for locals and tourists ever since. Jerod, Caleb and three other partners' unique approach -- buying the best beans, roasting them on site, and using a French press -- has resulted in a loyal legion of customers.